竞品广告提取器

此技能从广告资料库中提取竞争对手的广告，并分析哪些策略有效——他们强调的痛点、瞄准的使用场景，以及引起共鸣的文案/创意。

何时使用此技能

• 研究竞争对手的广告策略
• 为自己的广告寻找灵感
• 了解市场定位
• 识别成功的广告模式
• 分析有效的信息传达方式
• 发现新的使用场景或痛点
• 用经过验证的概念规划广告活动

此技能的功能

1. 提取广告：从 Facebook 广告资料库、LinkedIn 等平台抓取广告
2. 截图保存：保存所有广告的视觉副本
3. 分析信息：识别痛点、使用场景和价值主张
4. 分类广告：按主题、受众或格式分组
5. 识别模式：发现常见的成功方法
6. 提供洞察：解释某些广告可能表现良好的原因

使用方法

基础提取

Extract all current ads from [Competitor Name] on Facebook Ad Library

Scrape ads from [Company] and analyze their messaging

特定分析

Get all ads from [Competitor] focusing on their messaging
about [specific problem]. What pain points are they highlighting?

竞品集合

Extract ads from these 5 competitors: [list].
Compare their approaches and tell me what's working.

特定平台

Get LinkedIn ads from [Competitor] and analyze their
B2B positioning strategy

示例

用户："提取 Notion 在 Facebook 广告资料库中的广告，告诉我哪些信息传达方式有效。"

处理过程：

Accessing Facebook Ad Library...
Searching for: Notion
Found: 23 active ads

Extracting screenshots...
[████████████████████] 100%

Saved to: competitor-ads/notion/
- ad-001-collaboration.png
- ad-002-productivity.png
- ad-003-templates.png
...

Analyzing messaging...

输出结果：

# Notion Ad Analysis

## Overview
- Total Ads: 23 active
- Primary Themes: Productivity (35%), Collaboration (30%),
  Templates (20%), AI Features (15%)
- Ad Formats: Static images (60%), Video (40%)
- CTA Patterns: "Try for free", "Get started"

## Key Problems They're Highlighting

1. **Scattered Information** (8 ads)
   Copy: "Stop switching between 10 different tools"
   Why it works: Direct pain point many teams face

2. **Meeting Overload** (5 ads)
   Copy: "Replace unnecessary meetings with async updates"
   Why it works: Post-COVID remote work pain point

3. **Lost Documentation** (4 ads)
   Copy: "Never ask 'where is that doc?' again"
   Why it works: Universal workplace frustration

## Successful Creative Patterns

### Pattern 1: Before/After Split
- Shows chaotic tool landscape → Clean Notion workspace
- Used in 6 high-performing ads
- Visual metaphor is immediately clear

### Pattern 2: Feature Showcase
- GIF of actual product usage
- Shows specific feature in 5 seconds
- Used for new features (AI, templates)

### Pattern 3: Social Proof
- "Join 20M users" messaging
- Customer logos
- Used in 4 ads targeting enterprise

## Copy That's Working

Best Headlines:
1. "Your team's knowledge, finally in one place"
   → Benefit-focused, addresses pain directly

2. "The all-in-one workspace"
   → Clear positioning, broad appeal

3. "AI that actually helps you work"
   → Addresses AI skepticism, practical angle

Best Body Copy Patterns:
- Short sentences (under 10 words)
- Focus on outcomes not features
- Include specific numbers ("Cut meetings by 50%")

## Audience Targeting Insights

Based on ad variations:
- Startup founders: Solo productivity angle
- Team leads: Collaboration and alignment
- Enterprise: Security and compliance mentions
- Students: Free plan, templates, organization

## Recommendations for Your Ads

1. **Test the "tool sprawl" pain point**
   → Strong resonance based on their ad frequency

2. **Use product screenshots over abstract visuals**
   → All their top ads show actual UI

3. **Lead with the problem, not the solution**
   → "Tired of X?" performs better than "Introducing Y"

4. **Keep copy under 100 characters**
   → Their shortest ads seem most frequent

5. **Test before/after visual formats**
   → Proven pattern in their creative

## Files Saved
- All ads: ~/competitor-ads/notion/
- Analysis: ~/competitor-ads/notion/analysis.md
- Best performers: ~/competitor-ads/notion/top-10/

灵感来源： Sumant Subrahmanya 在 Lenny's Newsletter 中的用例

你可以学到什么

信息分析

• 他们强调哪些问题
• 如何针对竞争对手定位
• 引起共鸣的价值主张
• 目标受众细分

创意模式

• 有效的视觉风格
• 视频 vs. 静态图片表现
• 配色方案和品牌形象
• 布局模式

文案公式

• 标题结构
• 行动号召模式
• 长度和语气
• 情感触发点

活动策略

• 季节性活动
• 产品发布方法
• 功能公告