About
Plan and audit programmatic SEO pages generated at scale from structured data. Use when designing templates, URL systems, internal linking, quality gates, and index-bloat safeguards for pages at scale.
name: seo-programmatic description: "Plan and audit programmatic SEO pages generated at scale from structured data. Use when designing templates, URL systems, internal linking, quality gates, and index-bloat safeguards for pages at scale." risk: unknown source: "https://github.com/AgriciDaniel/claude-seo" date_added: "2026-03-21" user-invokable: true argument-hint: "[url or plan]" allowed-tools:
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Programmatic SEO Analysis & Planning
Build and audit SEO pages generated at scale from structured data sources. Enforces quality gates to prevent thin content penalties and index bloat.
When to Use
- Use when the user wants programmatic SEO planning or review.
- Use when designing templates, data-driven pages, or scalable URL systems.
- Use when preventing thin content and index bloat across large page sets.
Data Source Assessment
Evaluate the data powering programmatic pages:
- CSV/JSON files: Row count, column uniqueness, missing values
- API endpoints: Response structure, data freshness, rate limits
- Database queries: Record count, field completeness, update frequency
- Data quality checks:
- Each record must have enough unique attributes to generate distinct content
- Flag duplicate or near-duplicate records (>80% field overlap)
- Verify data freshness; stale data produces stale pages
Template Engine Planning
Design templates that produce unique, valuable pages:
- Variable injection points: Title, H1, body sections, meta description, schema
- Content blocks: Static (shared across pages) vs dynamic (unique per page)
- Conditional logic: Show/hide sections based on data availability
- Supplementary content: Related items, contextual tips, user-generated content
- Template review checklist:
- Each page must read as a standalone, valuable resource
- No "mad-libs" patterns (just swapping city/product names in identical text)
- Dynamic sections must add genuine information, not just keyword variations
URL Pattern Strategy
Common Patterns
/tools/[tool-name]: Tool/product directory pages/[city]/[service]: Location + service pages/integrations/[platform]: Integration landing pages/glossary/[term]: Definition/reference pages/templates/[template-name]: Downloadable template pages
URL Rules
- Lowercase, hyphenated slugs derived from data
- Logical hierarchy reflecting site architecture
- No duplicate slugs; enforce uniqueness at generation time
- Keep URLs under 100 characters
- No query parameters for primary content URLs
- Consistent trailing slash usage (match existing site pattern)
Internal Linking Automation
- Hub/spoke model: Category hub pages linking to individual programmatic pages
- Related items: Auto-link to 3-5 related pages based on data attributes
- Breadcrumbs: Generate BreadcrumbList schema from URL hierarchy
- Cross-linking: Link between programmatic pages sharing attributes (same category, same city, same feature)
- Anchor text: Use descriptive, varied anchor text. Avoid exact-match keyword repetition
- Link density: 3-5 internal links per 1000 words (match seo-content guidelines)
Thin Content Safeguards
Quality Gates
| Metric | Threshold | Action | |--------|-----------|--------| | Pages without content review | 100+ | ⚠️ WARNING: require content audit before publishing | | Pages without justification | 500+ | 🛑 HARD STOP: require explicit user approval and thin content audit | | Unique content per page | <40% | ❌ Flag as thin content (likely penalty risk) | | Word count per page | <300 | ⚠️ Flag for review (may lack sufficient value) |
Scaled Content Abuse: Enforcement Context (2025-2026)
Google's Scaled Content Abuse policy (introduced March 2024) saw major enforcement escalation in 2025:
- June 2025: Wave of manual actions targeting websites with AI-generated content at scale
- August 2025: SpamBrain spam update enhanced pattern detection for AI-generated link schemes and content farms
- Result: Google reported 45% reduction in low-quality, unoriginal content in search results post-March 2024 enforcement
Enhanced quality gates for programmatic pages:
- Content differentiation: ≥30-40% of content must be genuinely unique between any two programmatic pages (not just city/keyword string replacement)
- Human review: Minimum 5-10% sample review of generated pages before publishing
- Progressive rollout: Publish in batches of 50-100 pages. Monitor indexing and rankings for 2-4 weeks before expanding. Never publish 500+ programmatic pages simultaneously without explicit quality review.
- Standalone value test: Each page should pass: "Would this page be worth publishing even if no other similar pages existed?"
- Site reputation abuse: If publishing programmatic content under a high-authority domain (not your own), this may trigger site reputation abuse penalties. Google